10/22/2002 04:57:00 PM [ link ]
does this advertising scheme actually work on people??
Today I got the bill for my monthly car payment in the mail. With it came two examples of advertisement.
Exibit A: (on the statement) "Why write us another check? ePay on ToyotaFinancial.com!" This, in my humble opinion, is an example of Good Advertising. I am in the middle of writing a check. They present me with information that speeds up this process and makes my life simpler. Two thumbs up!
Exhibit B: (on a separate paper.) "The All-New 2003 4Runner: Engineered for Adventure!" They sent me three of these. Because when I am trying to make a car payment the foremost thing on my mind is how much I want a new SUV. Or three. "Hi there! You owe us lots of money. Would you like to owe us even more money?" Sure!! Er... two thumbs down.
